interesting hook,relatable,clear message,shock factor,dramatic music,a guilt factor,short duration,unique tone,grabbing graphics,thought provoking,audio loud and fast,building up to end,relevant,drama,music choice,creative,surprise ending,wow moment,sense of urgency,clear visuals,to the point,shocker at the end,sound/pic alignment,positive,unique voices,sarcasm,dramatic,visual,clear voice,visual appeal,appropriate music,sound effects,intensity of words,male narrator,hook at beginning,focused message,quality matters,relatable images,satire,requires response,audio,visuals, music, tag,