human voice,connect with customers,to attract costumers,being more accessible,relatable,involvement,to share content,more personal,stakeholder engagement,to increase online presence,communicate with customers,accesibility,human interaction,to connect with their customer,engagement,so they can connect with their customers,to share news and updates,give information (furniture->maintenance,interaction with multiple stakeholders,for sympathy reasons,to communicate during crises,trust,provide information,connect with audience,share csr stories,dialogue,